Análisis de la implementación de los lineamientos técnicos específicos para la reapertura de las actividades económicas de las pequeñas empresas en Cuernavaca, Morelos

DIANA LAURA HERNÁNDEZ CARLOS (2023, [Tesis de maestría])

El presente trabajo habla de cómo afecto la pandemia por COVID 19 a las pequeñas y medianas empresas de Cuernavaca, Morelos, y las medidas de prevención que las autoridades de salud emitieron en qué consisten, cómo se debían llevar a cabo para garantizar la continuidad de las operaciones de forma segura durante la etapa crítica de la pandemia.

Se analiza la implementación por parte de estas pequeñas y medianas empresas, y el cómo fueron informados y capacitados para ello, así como los recursos con los que contaron.

CIENCIAS SOCIALES CIENCIAS ECONÓMICAS Pandemia, lineamiento, reapertura, conocimiento, implementación. recursos

De la estrategia a la ejecución creativa: la publicidad en Toluca

RICARDO VALDEZ GONZALEZ (2000, [Tesis de maestría])

Estudio teórico y de campo sobre la aplicación de los planes estratégicos en programas de comunicación de organizaciones e instituciones en la ciudad de Toluca, Estado de México; definición de métodos creativos de producción de mensajes y evaluación de sus resultados.

Maestro en Mercadotecnia

CIENCIAS SOCIALES CIENCIAS ECONÓMICAS ORGANIZACIÓN Y DIRECCIÓN DE EMPRESAS MARKETING (COMERCIALIZACIÓN)

Clonal diploid and autopolyploid breeding strategies to harness heterosis: insights from stochastic simulation

Marlee Labroo Jeffrey Endelman Dorcus Gemenet Christian Werner Robert Gaynor GIOVANNY COVARRUBIAS-PAZARAN (2023, [Artículo])

Reciprocal Recurrent Selection Clonal Diploids CIENCIAS AGROPECUARIAS Y BIOTECNOLOGÍA DIPLOIDY BREEDING HETEROSIS STOCHASTIC MODELS

Improving hybrid rice breeding programs via stochastic simulations: number of parents, number of hybrids, tester update, and genomic prediction of hybrid performance

Roberto Fritsche-Neto Marlee Labroo (2024, [Artículo])

Genomic Prediction Reciprocal Recurrent Selection Heterotic Pools CIENCIAS AGROPECUARIAS Y BIOTECNOLOGÍA STOCHASTIC MODELS RICE HYBRIDS GENETIC IMPROVEMENT GENETIC GAIN BREEDING PROGRAMMES

Algorithmic differentiation of linear mixed models with variance-covariance structures

Fernando Henrique Toledo Jose Crossa Juan Burgueño Keith Gardner Rosa Angela Pacheco Gil (2023, [Objeto de congreso])

CIENCIAS AGROPECUARIAS Y BIOTECNOLOGÍA MATHEMATICAL MODELS ALGORITHMS LINEAR MODELS

Modular ontology to support manufacturing SMEs toward industry 4.0

ZAIDA ANTONIETA MORA ALVAREZ OSCAR HERNANDEZ URIBE RAMON ALBERTO LUQUE MORALES LEONOR ADRIANA CARDENAS ROBLEDO (2023, [Artículo])

Industry 4.0 (I4.0) implementation is a hot topic among manufacturing organizations to reach smart factory status and integrate a fully connected ecosystem. Achieving such a transition presents notable challenges for Small and Medium Enterprises (SMEs) since they often face resource and skilled personnel limitations. This study developed a domain ontology to represent various stages of maturity toward I4.0 implementation. Ontology provides a tool for SMEs to self-assess in situations of machines, processes, and factories for the dimensions of control, integration, and intelligence. This study focused on the identification of classes and relationships according to I4.0 implementation situations in the context of a manufacturing setting, the reuse of ontologies related to the domain of observations to model situations, and the creation and validation of the ontology through the information obtained from the questionnaires applied to SMEs. Finally, the ontology delivers a tool to understand SMEs' current state concerning I4.0 implementation and plan based on informed decisions about the maturity state and the technology required to advance to the next stage in their manufacturing processes.

This study was partially supported by the grants CONAHCYT-CIATEQ CVU 899567 and 162867 and CONAHCYT SNI.

We express our gratitude to Teresa Novales Hernandez for the library support.

Domain ontology Industry 4.0 SMEs Smart factory SPARQL Semantic web INGENIERÍA Y TECNOLOGÍA CIENCIAS TECNOLÓGICAS OTRAS ESPECIALIDADES TECNOLÓGICAS OTRAS OTRAS

Economics of crop residue management

Vijesh Krishna Maxwell Mkondiwa (2023, [Artículo])

More than five billion metric tons of agricultural residues are produced annually worldwide. Despite having multiple uses and significant potential to augment crop and livestock production, a large share of crop residues is burned, especially in Asian countries. This unsustainable practice causes tremendous air pollution and health hazards while restricting soil nutrient recycling. In this review, we examine the economic rationale for unsustainable residue management. The sustainability of residue utilization is determined by several economic factors, such as local demand for and quantity of residue production, development and dissemination of technologies to absorb excess residue, and market and policy instruments to internalize the social costs of residue burning. The intervention strategy to ensure sustainable residue management depends on public awareness of the private and societal costs of open residue burning.

Crop Biomass Residue Burning Environmental Effects CIENCIAS AGROPECUARIAS Y BIOTECNOLOGÍA CROPS BIOMASS RESIDUES ENVIRONMENTAL IMPACT CLIMATE CHANGE SMALLHOLDERS TECHNOLOGY ADOPTION

Influence of residue type and method of placement on dynamics of decomposition and nitrogen release in maize-wheat-mungbean cropping on permanent raised beds: a litterbag study

ML JAT Rajeev Gupta (2022, [Artículo])

Decomposition Rate Nitrogen Release Placement Effect CIENCIAS AGROPECUARIAS Y BIOTECNOLOGÍA CROP RESIDUES DEGRADATION NITROGEN PLACEMENT

The impact of digital transformation and value capture on business models

RAUL FRANCISCO MONTALVO CORZO (2023, [Artículo])

In awareness of the importance that Digital Transformation (DT) has gained in Mexican companies in recent years, as well as the concern of Business Models (BM) in capturing value, the purpose of this thesis is to answer the question:

What is the impact of Digital Transformation and value capture on business models?

Five research projects have been developed in Mexico to answer this question. The first research work consisted of a systematic literature review in order to identify relevant opportunities for this research, which is explained in the first chapter of the thesis. Derived from this first research work, the following four research papers were developed.

The second chapter addresses the adoption of the digital transformation of corner stores promoted by large companies. Through the application of in-depth interviews in corner stores resulted in an urgent call for large companies to unify strategies to promote the DT of the front desk with customers.

The third chapter includes an analysis of the sustainability reports of large companies, in which DT actions to achieve sustainability are identified. Concluding that investment in digital transformation actions promote the sustainability of businesses and the permanence of business models.

A successful business model considers satisfactory customer experience as a pillar in its development. Which motivated the fourth paper, focused on investigating how artificial intelligence is perceived in customer service. It was through surveys that we investigated whether the implementation of chatbots improves the customer experience, findings show that it will depend on the purpose of the chatbot, the age of the customer and the level of education.

With the purpose of sharing experiences of Mexican companies in the implementation of DT projects, a fifth research paper is included explaining why digital transformation projects fail in companies. This work was carried out by conducting interviews with Project Managers (PM) and experts in DT projects implementation.

This work is original since it is developed in Mexico, has different research methodologies and has managerial implications that are mentioned in each research paper. There are undoubtedly great opportunities in the research of DT, since it is a topic with many edges, and this thesis only covers some of them.

Doctor of Business Administration

CIENCIAS SOCIALES CIENCIAS ECONÓMICAS ECONOMÍA DEL CAMBIO TECNOLÓGICO INNOVACIÓN TECNOLÓGICA

MLN disease diagnostics, surveillance, MLN disease-free seed production, and MLN disease management

Suresh L.M. (2022, [Objeto de congreso])

CIENCIAS AGROPECUARIAS Y BIOTECNOLOGÍA DISEASES DISEASE MANAGEMENT SEED PRODUCTION MAIZE NECROSIS YIELD LOSSES ECONOMIC IMPACT SURVEILLANCE SYSTEMS TRAINING