Urban stories and representations in the cultural memory of the Main Square of Tunja, Colombia

Leonardo osorio (2021, [Artículo, Artículo])

The relations between history and memory in the urban space inherited from the Main Square of Tunja, Colombia, are questioned during the nineteenth century and the first half of the twentieth century, and the monumental, urban and architectural representations related to the processes of independence and revolution that impacted on the foundation of the Colombian state. The model of inquiry is inductive and qualitative, and involved the integration of historical and historiographical sources that were subjected to processes of analysis, reflection, and explanatory synthesis. As a result of this work, the narratives of the changes and prevalences that characterize the urban heritage of this foundational environment decisive for the understanding of urban and cultural history in Colombia are presented.

semiotics narratives historical city canon urban decoherence semiótica narrativas ciudad histórica decoherencia histórica HUMANIDADES Y CIENCIAS DE LA CONDUCTA HUMANIDADES Y CIENCIAS DE LA CONDUCTA

Targeted nitrogen management to increase cereal production while reducing nitrogen consumption in India

Tek Sapkota Sieglinde Snapp (2022, [Objeto de congreso])

CIENCIAS AGROPECUARIAS Y BIOTECNOLOGÍA CEREAL PRODUCTS PRODUCTION SYSTEMS CEREALS NITROGEN RICE WHEAT MAIZE

El paisaje maya en la experiencia turística de finales del siglo XX en el territorio yucateco

Daniel Jesús Reyes Magaña (2023, [Capítulo de libro])

Los recorridos turísticos de miles de visitantes por año en el territorio maya yucateco, al norte de la Península de Yucatán, son herencia de los primeros viajeros extranjeros del siglo XIX. Desde esa época, estos aventureros se establecieron como los guías que, a través de su legado, conducen la mirada hacia la contemplación del pasado. Los turistas en la actualidad caminan por los pasos de dichos viajeros, atestiguando la mirada del paisaje depositada en los vestigios mayas ancestrales, que articulan cada uno de los elementos del paisaje del territorio. Sin embargo, la velocidad del viaje en el escenario turístico contemporáneo ha detonado la pérdida de la integralidad paisajística originaria debido a la actual búsqueda de emociones efímeras en el turismo. La parafernalia turística ha cubierto el patrimonio paisajístico maya de consumismo y mercantilización, enfocados a la venta de experiencias. En contraparte, el encuentro profundo entre el hombre y el paisaje, condicionado determinantemente por la dinámica turística, es posible en la experiencia humana como se descubre en la poética paisajística de la obra literaria “Palmeras de la brisa rápida” de Juan Villoro publicada por primera vez en 1989, y que revela las pautas del acontecimiento paisajístico en los viajeros contemporáneos.

The sightseeing tours of thousands of visitors per year in the Yucatan Mayan territory, north of the Yucatan Peninsula, are the heritage of the first foreign travelers of the nineteenth century. From that time on, these adventurers established themselves as the guides who, through their legacy, printed in travel books, engravings, and holiday triptychs, turn their gaze to the contemplation of the past. Tourists today walk through the footsteps of such travelers, attesting to the view of the landscape deposited in the ancestral Mayan vestiges, which articulate each of the elements of the landscape of the territory. However, the speed of travel on the contemporary tourist stage has detonated the loss of original landscape integrality due to the current search for ephemeral emotions in tourism. Tourist paraphernalia has covered the Mayan landscape heritage of consumerism and commodization, focused on the sale of experiences. In contrast, the deep encounter between man and landscape, conditioned decisively by tourist dynamics, is possible in the human experience as discovered in the poetic landscape of Juan Villoro’s literary work “Palmeras de la brisa rápida” first published in 1989, and which reveals the patterns of the landscape event in contemporary travelers.

Yucatán, turismo, experiencia paisajística, Juan Villoro, paisaje maya. Yucatan, tourism, landscape experience, Mayan landscape. Yucatán (Mexico : State) Cultural landscapes--Mexico. Tourism--Mexico--Yucatán (State) Yucatán (Mexico : State)--Commerce. Paisajes culturales. Turismo. F1376 CIENCIAS SOCIALES CIENCIAS ECONÓMICAS ECONOMÍA SECTORIAL ECONOMÍA SECTORIAL. TURISMO

The impact of digital transformation and value capture on business models

RAUL FRANCISCO MONTALVO CORZO (2023, [Artículo])

In awareness of the importance that Digital Transformation (DT) has gained in Mexican companies in recent years, as well as the concern of Business Models (BM) in capturing value, the purpose of this thesis is to answer the question:

What is the impact of Digital Transformation and value capture on business models?

Five research projects have been developed in Mexico to answer this question. The first research work consisted of a systematic literature review in order to identify relevant opportunities for this research, which is explained in the first chapter of the thesis. Derived from this first research work, the following four research papers were developed.

The second chapter addresses the adoption of the digital transformation of corner stores promoted by large companies. Through the application of in-depth interviews in corner stores resulted in an urgent call for large companies to unify strategies to promote the DT of the front desk with customers.

The third chapter includes an analysis of the sustainability reports of large companies, in which DT actions to achieve sustainability are identified. Concluding that investment in digital transformation actions promote the sustainability of businesses and the permanence of business models.

A successful business model considers satisfactory customer experience as a pillar in its development. Which motivated the fourth paper, focused on investigating how artificial intelligence is perceived in customer service. It was through surveys that we investigated whether the implementation of chatbots improves the customer experience, findings show that it will depend on the purpose of the chatbot, the age of the customer and the level of education.

With the purpose of sharing experiences of Mexican companies in the implementation of DT projects, a fifth research paper is included explaining why digital transformation projects fail in companies. This work was carried out by conducting interviews with Project Managers (PM) and experts in DT projects implementation.

This work is original since it is developed in Mexico, has different research methodologies and has managerial implications that are mentioned in each research paper. There are undoubtedly great opportunities in the research of DT, since it is a topic with many edges, and this thesis only covers some of them.

Doctor of Business Administration

CIENCIAS SOCIALES CIENCIAS ECONÓMICAS ECONOMÍA DEL CAMBIO TECNOLÓGICO INNOVACIÓN TECNOLÓGICA

Regional analysis of the wage discrimination in the indigenous workers in Mexico

Christian De la Luz-Tovar SIBYL ITALIA PINEDA SALAZAR (2023, [Artículo, Artículo])

The objective of this research is to estimate and decompose the wage gap between indigenous and non-indigenous workers by region in Mexico, to examine whether there are regional differences in the existing wage inequality that a priori affects the indigenous population and whether these differences can be attributed to the job profile of this group or by systematic labor discrimination against them. Using the data from the 2018 National Household Expenditure Revenue Survey (ENIGH-N) and the Oaxaca-Blinder decomposition, it was found that indigenous workers face a wage gap in all regions of the county. But, this gap is more pronounced in the center and south regions, where, on average, the associated component with labor discrimination has a percentage greater than 56. In contrast, in the north-central and northern regions of Mexico, the residual component is on average less than 33%, which suggests that the wage gap is explained by differences in productivity between groups.                         

Labor economics Ethnicity wage gap Indigenous population Regions Oaxaca-Blinder decomposition Economía laboral Brecha salarial étnica Población indígena Regiones Descomposición de Oaxaca-Blinder CIENCIAS SOCIALES CIENCIAS SOCIALES

Estudio de rotación prematura relacionada a factores socio demográficos en la empresa regiomontana de perfiles y tubos

JOSE FERNANDO CAMACHO VALLEJO (2022, [Tesis de maestría])

https://orcid.org/0000-0001-6519-7690

En este trabajo de investigación se estudiaron los factores sociodemográficos de los trabajadores del área de producción de la empresa regiomontana de perfiles y tubos con el objetivo de analizar la relación que estos presentan en la rotación prematura del personal.

El análisis de dichos factores como atributos de cada trabajador fue obtenido a través de un levantamiento por medio de encuestas a cada trabajador, así como la información obtenida en las hojas de aplicación a los puestos de entrada y durante el proceso de contratación.

La salida del personal fue acotado a una duración de máximo tres meses, derivado de estudios previos que muestran que la mayor cantidad de rotación prematura sucede durante los primeros tres meses laborando en la empresa.

Con dichas variables seleccionadas como factores propuestos predictores de la rotación prematura fueron; estado civil, nivel de educación, número de hijos, estado de origen y presencia de algún crédito financiero activo.

Maestro en Economía Aplicada

CIENCIAS SOCIALES CIENCIAS ECONÓMICAS ORGANIZACIÓN Y DIRECCIÓN DE EMPRESAS ESTUDIOS INDUSTRIALES

Women, economic resilience, gender norms in a time of climate change: what do we know?

Cathy Farnworth Anne Rietveld Rachel Voss Angela Meentzen (2023, [Artículo])

This literature delves into 82 research articles, published between 2016 and 2022, to develop a deep understanding of how women manage their lives and livelihoods within their agrifood systems when these systems are being affected, sometimes devastatingly, by climate change. The Findings show that four core gender norms affect the ability of women to achieve economic resilience in the face of climate change operate in agrifood production systems. Each of these gender norms speaks to male privilege: (i) Men are primary decision-makers, (ii) Men are breadwinners, (iii) Men control assets, and (iv) Men are food system actors. These gender norms are widely held and challenge women’s abilities to become economically resilient. These norms are made more powerful still because they fuse with each other and act on multiple levels, and they serve to support other norms which limit women’s scope to act. It is particularly noteworthy that many institutional actors, ranging from community decision-makers to development partners, tend to reinforce rather than challenge gender norms because they do not critically review their own assumptions.

However, the four gender norms cited are not hegemonic. First, there is limited and intriguing evidence that intersectional identities can influence women’s resilience in significant ways. Second, gender norms governing women’s roles and power in agrifood systems are changing in response to climate change and other forces, with implications for how women respond to future climate shocks. Third, paying attention to local realities is important – behaviours do not necessarily substantiate local norms. Fourth, women experience strong support from other women in savings groups, religious organisations, reciprocal labour, and others. Fifth, critical moments, such as climate disasters, offer potentially pivotal moments of change which could permit women unusually high levels of agency to overcome restrictive gender norms without being negatively sanctioned. The article concludes with recommendations for further research.

Economic Resilience Intersectional Identities Women Groups Support CIENCIAS AGROPECUARIAS Y BIOTECNOLOGÍA ECONOMICS RESILIENCE CLIMATE CHANGE GENDER NORMS AGRIFOOD SYSTEMS WOMEN

Multiusos de Viguiera dentata (Asteraceae) y su importancia para la elaboración de fuegos pirotécnicos

Justo Ramón Enríquez Nolasco HECTOR M.J. LOPEZ CASTILLA William Rolando Cetzal Ix (2022, [Artículo])

En la península de Yucatán, Viguiera dentata (Cav.) Spreng. es conocida como “tajonal”, crece en vegetación secundaria, a orillas de caminos y cultivos abandonados. En las comunidades mayas de la región el tajonal es reconocida por sus flores amarillas y como la principal fuente de néctar y polen que sirven de alimento a las abejas para la producción de miel durante la estación seca. Posteriormente, durante la temporada de lluvias los tallos de las plantas son cosechados y representan una alternativa de uso para la elaboración de las bases de despegue de fuegos pirotécnicos en las fiestas populares y celebraciones en la región. Además, es una actividad económica secundaria para algunas familias en diferentes comunidades de Campeche y Yucatán.

ACTIVIDADES ECONOMICAS PIROTECNIA TAJONAL USOS TRADICIONALES VOLADORES BIOLOGÍA Y QUÍMICA CIENCIAS DE LA VIDA BIOLOGÍA VEGETAL (BOTÁNICA) ECOLOGÍA VEGETAL ECOLOGÍA VEGETAL

Análisis de la implementación de los lineamientos técnicos específicos para la reapertura de las actividades económicas de las pequeñas empresas en Cuernavaca, Morelos

DIANA LAURA HERNÁNDEZ CARLOS (2023, [Tesis de maestría])

El presente trabajo habla de cómo afecto la pandemia por COVID 19 a las pequeñas y medianas empresas de Cuernavaca, Morelos, y las medidas de prevención que las autoridades de salud emitieron en qué consisten, cómo se debían llevar a cabo para garantizar la continuidad de las operaciones de forma segura durante la etapa crítica de la pandemia.

Se analiza la implementación por parte de estas pequeñas y medianas empresas, y el cómo fueron informados y capacitados para ello, así como los recursos con los que contaron.

CIENCIAS SOCIALES CIENCIAS ECONÓMICAS Pandemia, lineamiento, reapertura, conocimiento, implementación. recursos

De la estrategia a la ejecución creativa: la publicidad en Toluca

RICARDO VALDEZ GONZALEZ (2000, [Tesis de maestría])

Estudio teórico y de campo sobre la aplicación de los planes estratégicos en programas de comunicación de organizaciones e instituciones en la ciudad de Toluca, Estado de México; definición de métodos creativos de producción de mensajes y evaluación de sus resultados.

Maestro en Mercadotecnia

CIENCIAS SOCIALES CIENCIAS ECONÓMICAS ORGANIZACIÓN Y DIRECCIÓN DE EMPRESAS MARKETING (COMERCIALIZACIÓN)